Art Of Innovation by Tom Kelley is an excellent book for anyone who wishes to be a man of his own will, looking forward to create new, simple solutions in this world. Why do you need an anti gravity pen when you a have pencil which is damn cheap.
It is an excellent collection of stories and narration about IDEO, America’s leading design firm and how they have managed to make so many things simple and trust we as a lay man would have never imagined that it takes so much creativity to design a toothbrush for kids with broad handles and a rubber grip or a pop up cap for the toothpaste. Product by product description and how different teams at IDEO keep on churning new revolutionary products or make existing things much more fun to use.
It pretty much focuses on the environment which blossoms creativity, which no doubt is essential for any firm today. Consider a mail pop up in your inbox about just another meeting and man you start yawning… but what if you guys never had hierarchical meetings in the company but just brainstorming sessions :-). Sounds good but i feel it’s applicable too just that we never look forward to changing things too much around us. So, if you are a small company looking to make a big impact i think this ones a must for you guys. Happy reading…
